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Flashcards in this deck (13)

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  • What is the social-cognitive approach?


    Processing, remembering, and learning information in social contexts to explain and predict the behaviour of others.

    psychology social-cognitive
  • How does operant conditioning explain learning in the behaviorist view?


    Learns through actively receiving rewards and punishments.

    behaviorism learning
  • How does observational learning explain learning in the social-cognitive view?


    Learns through observing others being rewarded and punished.

    social-cognitive learning
  • What is observational learning?


    • Observational learning occurs when one observes a model's actions and their consequences to guide future actions.
    learning observational
  • How does observational learning relate to other people?


    • People learn from those around them by watching others' actions and outcomes.
    social learning
  • How is observational learning described compared to classical conditioning?


    • Observational learning is an active type of learning in comparison to classical conditioning.
    comparison conditioning
  • Why is observational learning considered efficient compared to operant conditioning?


    • It is efficient because there is no need to wait for an actual consequence to learn from a model.
    efficiency operant
  • What does the mnemonic A.R.R.M.R stand for in observational learning?


    • Attention
    • Retention
    • Reproduction
    • Motivation
    • Reinforcement
    learning mnemonic
  • What is the role of Attention in observational learning?


    The learner must actively watch the model's behaviour and its consequences.

    attention observational
  • What does Retention require in observational learning?


    The learner must retain a mental representation of the model's behaviour for future use.

    retention memory
  • What capability is required by Reproduction in observational learning?


    The learner must have the physical and mental capabilities to reproduce the behaviour.

    reproduction capability
  • What does Motivation mean in the A.R.R.M.R model?


    The learner must have the desire to perform the behaviour.

    motivation drive
  • How does Reinforcement affect future behaviour in observational learning?


    The consequence of the behaviour influences the learner's likelihood of reproducing it in the future.

    reinforcement consequences
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Social-cognitive approach

  • Definition: Learning, remembering and thinking about information in social contexts to explain and predict other people’s behaviour.
  • Emphasises learning from models (other people) rather than only from direct rewards or punishments.
  • Contrasts with behaviourism:
  • Operant conditioning: learning by receiving direct rewards and punishments.
  • Social-cognitive (observational) learning: learning by watching others receive rewards/punishments.

Observational learning

  • Core idea: People learn when they observe a model's actions and the consequences of those actions, then use that information to guide their own behaviour.
  • Characteristics:
  • Active process (attention and mental representation required), unlike passive classical conditioning.
  • Efficient compared with operant conditioning because learners can adopt behaviours without personally experiencing consequences.

Diagram of observational learning processes

Remember A.R.R.M.R (key steps for observational learning)

  • Attention: The learner must actively notice the model and the situation.
  • Retention: The learner must form and store a mental representation of the observed behaviour.
  • Reproduction: The learner needs the physical and cognitive ability to reproduce the behaviour.
  • Motivation: The learner must want or have a reason to perform the behaviour.
  • Reinforcement: Observed or experienced consequences influence the likelihood of repeating the behaviour.

ARRMR mnemonic diagram

Key terms & short definitions

  • Model: Any person whose behaviour is observed and imitated.
  • Vicarious reinforcement: When seeing a model rewarded increases the observer's likelihood of copying the behaviour.
  • Vicarious punishment: When seeing a model punished decreases imitation.

Examples and applications

  • Children imitate behaviours of parents, teachers, or media figures after watching consequences.
  • Training and coaching: demonstrate skills, provide clear outcomes, and encourage mental rehearsal.
  • Behaviour change programs use modelling and vicarious reinforcement to teach social skills.

Practical study tips (apply ARRMR)

  • Attention: Reduce distractions and highlight key steps when observing a demonstration.
  • Retention: Take notes, make mental images, and verbally summarise what you observed.
  • Reproduction: Practice the behaviour soon after observing; break it into steps.
  • Motivation: Link the behaviour to rewards or personal goals to increase effort.
  • Reinforcement: Seek feedback and notice consequences to strengthen correct performance.

Quick summary (what to remember)

  • Observational learning explains learning from models and consequences without direct experience.
  • The ARRMR sequence (Attention, Retention, Reproduction, Motivation, Reinforcement) determines whether observation becomes learning.
  • Use modelling, rehearsal, and feedback to teach or learn skills efficiently.