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What digital marketing strategy tracks users across the web?
YouTube videos
Native ads
Content marketing
Retargeting
What digital marketing strategy tracks users across the web?
YouTube videos
Native ads
Content marketing
Retargeting
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
When using mobile pay, real time records of what you've spent can help you:
Spend more money
Make quicker decisions when buying
Make sure you're sticking to your budget
Feel good about overspending
When using mobile pay, real time records of what you've spent can help you:
Spend more money
Make quicker decisions when buying
Make sure you're sticking to your budget
Feel good about overspending
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Why should you never buy the extended warranty?
Retail items and products rarely break or malfunction
You should buy the extended warranty. It is a smart financial decision
Most retailers will replace or repair the product if it stops working within the first year
The retailers never keep their promises
Why should you never buy the extended warranty?
Retail items and products rarely break or malfunction
You should buy the extended warranty. It is a smart financial decision
Most retailers will replace or repair the product if it stops working within the first year
The retailers never keep their promises
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Creating a budget, having clear money goals, and slowing down to think through a purchase are practices of a:
College student
Free spirit
Foolish consumer
Wise consumer
Creating a budget, having clear money goals, and slowing down to think through a purchase are practices of a:
College student
Free spirit
Foolish consumer
Wise consumer
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Since marketers have sophisticated technology and plans to get your money, what can you do to avoid falling into their trap?
Never buy anything online
Stay off any form of digital media entirely
Be aware of when and where you're being marketed to
Make snap decisions to buy products
Since marketers have sophisticated technology and plans to get your money, what can you do to avoid falling into their trap?
Never buy anything online
Stay off any form of digital media entirely
Be aware of when and where you're being marketed to
Make snap decisions to buy products
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
What is the main goal of a retail customer reward system?
To help save customers money
To get customers to spend more money in the long run
To make customers happy through free products and cash back
To create wise customers who make smart money decisions
What is the main goal of a retail customer reward system?
To help save customers money
To get customers to spend more money in the long run
To make customers happy through free products and cash back
To create wise customers who make smart money decisions
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Stuff doesn't equal:
Happiness
Investments
Income
Wealth
Stuff doesn't equal:
Happiness
Investments
Income
Wealth
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Americans spend over $600 a month on:
Groceries and eating out
Credit card fees
Impulse purchases they didn't plan to buy
Entertainment
Americans spend over $600 a month on:
Groceries and eating out
Credit card fees
Impulse purchases they didn't plan to buy
Entertainment
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Before you insert your debit card at the gas pump, you should always:
Make sure you have enough money in your account
Ask the store clerk if there has been a thief here lately
Pay cash - never use a card at a gas pump
Check out the card reader to see if it looks different, loose, or worn
Before you insert your debit card at the gas pump, you should always:
Make sure you have enough money in your account
Ask the store clerk if there has been a thief here lately
Pay cash - never use a card at a gas pump
Check out the card reader to see if it looks different, loose, or worn
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Why is paying with cash considered better for avoiding overspending?
You feel the loss of money when you use cash, so you're less likely to overspend.
It's easier to part ways with cash, so you're more likely to overspend
It isn't a better option. The perks of mobile pay outweigh the downsides.
It helps the store clerk when you use cash.
Why is paying with cash considered better for avoiding overspending?
You feel the loss of money when you use cash, so you're less likely to overspend.
It's easier to part ways with cash, so you're more likely to overspend
It isn't a better option. The perks of mobile pay outweigh the downsides.
It helps the store clerk when you use cash.
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
To think big picture about money, what relationship is stated between money and contentment?
The best way to be content is to have more money
You can buy happiness
The best way to have more money is to have contentment
Your goals are less important than buying the latest and greatest stuff
To think big picture about money, what relationship is stated between money and contentment?
The best way to be content is to have more money
You can buy happiness
The best way to have more money is to have contentment
Your goals are less important than buying the latest and greatest stuff
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
If you are a victim of card fraud, what should you do?
Contact your bank immediately
Call 911 before making any other purchases
Wait until the next week to contact your bank
Wait for your bank to contact you
If you are a victim of card fraud, what should you do?
Contact your bank immediately
Call 911 before making any other purchases
Wait until the next week to contact your bank
Wait for your bank to contact you
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Personal finance is 20% head knowledge and 80% what?
Behavior
Motivation
Attitude
Good intentions
Personal finance is 20% head knowledge and 80% what?
Behavior
Motivation
Attitude
Good intentions
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
What does it mean to develop power over purchase?
You can make decisions very quickly when it comes to purchasing items.
You are able to slow down and think through your motives before buying something.
You have power to purchase whatever you want, and you do so.
You are powerless in the face of an impulse purchase.
What does it mean to develop power over purchase?
You can make decisions very quickly when it comes to purchasing items.
You are able to slow down and think through your motives before buying something.
You have power to purchase whatever you want, and you do so.
You are powerless in the face of an impulse purchase.
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
As a consumer, what is your right regarding product quality?
Expect a product to live up to the quality promised to you before you purchased it
Keep a product even if it malfunctions or has manufacturing issues
Buy whatever you want, as long as you don't go into debt over it
Pitch a fit if you don't like the product you just purchased, and demand a refund
As a consumer, what is your right regarding product quality?
Expect a product to live up to the quality promised to you before you purchased it
Keep a product even if it malfunctions or has manufacturing issues
Buy whatever you want, as long as you don't go into debt over it
Pitch a fit if you don't like the product you just purchased, and demand a refund
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Is it true that you won't find contentment by just continually buying stuff?
False
True
Is it true that you won't find contentment by just continually buying stuff?
False
True
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Can shoe companies use influencer marketing to build brand recognition and credibility?
True
False
Can shoe companies use influencer marketing to build brand recognition and credibility?
True
False
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Is convenience described as both a perk and a downside of mobile pay?
False
True
Is convenience described as both a perk and a downside of mobile pay?
False
True
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Why do stores like mobile pay apps?
It's easier for the retail store clerks.
Digital pay is the way of the future, and retail stores like being ahead of the times.
It makes paying easier and faster, so customers are more likely to overspend.
It's harder for customers to pay, so they end up saving money.
Why do stores like mobile pay apps?
It's easier for the retail store clerks.
Digital pay is the way of the future, and retail stores like being ahead of the times.
It makes paying easier and faster, so customers are more likely to overspend.
It's harder for customers to pay, so they end up saving money.
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Which of the following hinders contentment?
The Five Foundations
Money principles
Immediate gratification
Delayed gratification
Which of the following hinders contentment?
The Five Foundations
Money principles
Immediate gratification
Delayed gratification
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Appreciating who you are and what you have instead of wanting what your friends have is called
Gratitude
Consumerism
Comparison
Contentment
Appreciating who you are and what you have instead of wanting what your friends have is called
Gratitude
Consumerism
Comparison
Contentment
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Which of the following has the lowest risk for getting your card information stolen?
Using your debit card and PIN at a reputable store
Storing your card information online
Making an online purchase on an unsecured site
Handing your card over to a server at a restaurant
Which of the following has the lowest risk for getting your card information stolen?
Using your debit card and PIN at a reputable store
Storing your card information online
Making an online purchase on an unsecured site
Handing your card over to a server at a restaurant
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Part of being a smart consumer is being able to . . .
Use a credit card for the points without going into debt
Say no to an unnecessary purchase
Set up digital wallets and mobile payment
Discern when to open a retail store credit card and when not to
Part of being a smart consumer is being able to . . .
Use a credit card for the points without going into debt
Say no to an unnecessary purchase
Set up digital wallets and mobile payment
Discern when to open a retail store credit card and when not to
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
It's okay to make an online purchase if you're on unsecured Wi-Fi, as long as you log off as soon as you're done.
True
Sometimes
Only with a VPN
False
It's okay to make an online purchase if you're on unsecured Wi-Fi, as long as you log off as soon as you're done.
True
Sometimes
Only with a VPN
False
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Why is digital ad spending projected to be $524 billion in 2024?
Marketers know that you're on your mobile device more than you're reading newspaper ads or listening to live radio ads.
Digital marketing is easier for marketers, so they prefer this method.
Other marketing methods cost more.
Advertisers are tired of old-fashioned marketing methods.
Why is digital ad spending projected to be $524 billion in 2024?
Marketers know that you're on your mobile device more than you're reading newspaper ads or listening to live radio ads.
Digital marketing is easier for marketers, so they prefer this method.
Other marketing methods cost more.
Advertisers are tired of old-fashioned marketing methods.
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Reading the owner's manual, using the product as intended, and keeping the receipt are ways to . . .
Go into debt over an item
Protect and maintain your purchase
Avoid regretting an impulse purchase
Think through a purchase
Reading the owner's manual, using the product as intended, and keeping the receipt are ways to . . .
Go into debt over an item
Protect and maintain your purchase
Avoid regretting an impulse purchase
Think through a purchase
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
The key to contentment is gratitude.
False
Sometimes
Depends
True
The key to contentment is gratitude.
False
Sometimes
Depends
True
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
An example of discretionary spending is
Transportation
Monthly rent
Utilities and food
Nonessential goods and services
An example of discretionary spending is
Transportation
Monthly rent
Utilities and food
Nonessential goods and services
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Why does brand recognition help businesses?
It eliminates the need for advertising.
It helps the business recognize their own logo.
It guarantees immediate sales.
It makes their name and logo easily memorable for consumers.
Why does brand recognition help businesses?
It eliminates the need for advertising.
It helps the business recognize their own logo.
It guarantees immediate sales.
It makes their name and logo easily memorable for consumers.
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
When someone steals and uses your debit or credit card information, what is that called?
Borrowing
Networking
Authorized spending
Fraud
When someone steals and uses your debit or credit card information, what is that called?
Borrowing
Networking
Authorized spending
Fraud
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Which of the following lists contains five marketing strategies retailers spend half of their annual budget on?
Billboard ads, door-to-door sales, telephone cold-calling, print directories, coupon mailers
Direct mail, radio ads, trade shows, telemarketing, in-store demos
Email blasts, TV commercials, store signage, newspaper inserts, in-person events
Retargeting, content marketing, influencer marketing, snack videos, native advertising
Which of the following lists contains five marketing strategies retailers spend half of their annual budget on?
Billboard ads, door-to-door sales, telephone cold-calling, print directories, coupon mailers
Direct mail, radio ads, trade shows, telemarketing, in-store demos
Email blasts, TV commercials, store signage, newspaper inserts, in-person events
Retargeting, content marketing, influencer marketing, snack videos, native advertising
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Which of the following is given as an example of how a thief might commit card fraud?
Hacking the retailer's loyalty program only
Using a gas station skimmer or copying card numbers
Posting card info on social media for safekeeping
Asking the bank to freeze the account voluntarily
Which of the following is given as an example of how a thief might commit card fraud?
Hacking the retailer's loyalty program only
Using a gas station skimmer or copying card numbers
Posting card info on social media for safekeeping
Asking the bank to freeze the account voluntarily
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Why are people more likely to overspend when they don't pay with cash?
Using cards makes people forget the price of items
Cash purchases are always recorded so people spend less
Digital payments always charge extra fees that encourage more buying
Cash is tangible; when you spend it you have less of it in your wallet
Why are people more likely to overspend when they don't pay with cash?
Using cards makes people forget the price of items
Cash purchases are always recorded so people spend less
Digital payments always charge extra fees that encourage more buying
Cash is tangible; when you spend it you have less of it in your wallet
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
How does having a budget help avoid traps of digital marketing?
A budget makes retail websites stop retargeting you
A budget prevents you from spending more than you have available for the month
A budget guarantees discounts on advertised items
A budget ensures you will see fewer ads online
How does having a budget help avoid traps of digital marketing?
A budget makes retail websites stop retargeting you
A budget prevents you from spending more than you have available for the month
A budget guarantees discounts on advertised items
A budget ensures you will see fewer ads online
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
Which of these is listed as a tactic wise spenders use before making a purchase?
Save for the short term
Only buy items on impulse to get deals
Avoid all social activities to save money
Never use credit cards under any circumstance
Which of these is listed as a tactic wise spenders use before making a purchase?
Save for the short term
Only buy items on impulse to get deals
Avoid all social activities to save money
Never use credit cards under any circumstance
Sfoglia le tue carte qui, oppure sign up to study with spaced repetition.
What digital marketing strategy tracks users across the web?
YouTube videos
Native ads
Content marketing
Retargeting
When using mobile pay, real time records of what you've spent can help you:
Spend more money
Make quicker decisions when buying
Make sure you're sticking to your budget
Feel good about overspending
Why should you never buy the extended warranty?
Retail items and products rarely break or malfunction
You should buy the extended warranty. It is a smart financial decision
Most retailers will replace or repair the product if it stops working within the first year
The retailers never keep their promises
Creating a budget, having clear money goals, and slowing down to think through a purchase are practices of a:
College student
Free spirit
Foolish consumer
Wise consumer
Since marketers have sophisticated technology and plans to get your money, what can you do to avoid falling into their trap?
Never buy anything online
Stay off any form of digital media entirely
Be aware of when and where you're being marketed to
Make snap decisions to buy products
What is the main goal of a retail customer reward system?
To help save customers money
To get customers to spend more money in the long run
To make customers happy through free products and cash back
To create wise customers who make smart money decisions
Stuff doesn't equal:
Happiness
Investments
Income
Wealth
Americans spend over $600 a month on:
Groceries and eating out
Credit card fees
Impulse purchases they didn't plan to buy
Entertainment
Before you insert your debit card at the gas pump, you should always:
Make sure you have enough money in your account
Ask the store clerk if there has been a thief here lately
Pay cash - never use a card at a gas pump
Check out the card reader to see if it looks different, loose, or worn
Why is paying with cash considered better for avoiding overspending?
You feel the loss of money when you use cash, so you're less likely to overspend.
It's easier to part ways with cash, so you're more likely to overspend
It isn't a better option. The perks of mobile pay outweigh the downsides.
It helps the store clerk when you use cash.
To think big picture about money, what relationship is stated between money and contentment?
The best way to be content is to have more money
You can buy happiness
The best way to have more money is to have contentment
Your goals are less important than buying the latest and greatest stuff
If you are a victim of card fraud, what should you do?
Contact your bank immediately
Call 911 before making any other purchases
Wait until the next week to contact your bank
Wait for your bank to contact you
Personal finance is 20% head knowledge and 80% what?
Behavior
Motivation
Attitude
Good intentions
What does it mean to develop power over purchase?
You can make decisions very quickly when it comes to purchasing items.
You are able to slow down and think through your motives before buying something.
You have power to purchase whatever you want, and you do so.
You are powerless in the face of an impulse purchase.
As a consumer, what is your right regarding product quality?
Expect a product to live up to the quality promised to you before you purchased it
Keep a product even if it malfunctions or has manufacturing issues
Buy whatever you want, as long as you don't go into debt over it
Pitch a fit if you don't like the product you just purchased, and demand a refund
Is it true that you won't find contentment by just continually buying stuff?
False
True
Can shoe companies use influencer marketing to build brand recognition and credibility?
True
False
Is convenience described as both a perk and a downside of mobile pay?
False
True
Why do stores like mobile pay apps?
It's easier for the retail store clerks.
Digital pay is the way of the future, and retail stores like being ahead of the times.
It makes paying easier and faster, so customers are more likely to overspend.
It's harder for customers to pay, so they end up saving money.
Which of the following hinders contentment?
The Five Foundations
Money principles
Immediate gratification
Delayed gratification
Appreciating who you are and what you have instead of wanting what your friends have is called
Gratitude
Consumerism
Comparison
Contentment
Which of the following has the lowest risk for getting your card information stolen?
Using your debit card and PIN at a reputable store
Storing your card information online
Making an online purchase on an unsecured site
Handing your card over to a server at a restaurant
Part of being a smart consumer is being able to . . .
Use a credit card for the points without going into debt
Say no to an unnecessary purchase
Set up digital wallets and mobile payment
Discern when to open a retail store credit card and when not to
It's okay to make an online purchase if you're on unsecured Wi-Fi, as long as you log off as soon as you're done.
True
Sometimes
Only with a VPN
False
Why is digital ad spending projected to be $524 billion in 2024?
Marketers know that you're on your mobile device more than you're reading newspaper ads or listening to live radio ads.
Digital marketing is easier for marketers, so they prefer this method.
Other marketing methods cost more.
Advertisers are tired of old-fashioned marketing methods.
Reading the owner's manual, using the product as intended, and keeping the receipt are ways to . . .
Go into debt over an item
Protect and maintain your purchase
Avoid regretting an impulse purchase
Think through a purchase
The key to contentment is gratitude.
False
Sometimes
Depends
True
An example of discretionary spending is
Transportation
Monthly rent
Utilities and food
Nonessential goods and services
Why does brand recognition help businesses?
It eliminates the need for advertising.
It helps the business recognize their own logo.
It guarantees immediate sales.
It makes their name and logo easily memorable for consumers.
When someone steals and uses your debit or credit card information, what is that called?
Borrowing
Networking
Authorized spending
Fraud
Which of the following lists contains five marketing strategies retailers spend half of their annual budget on?
Billboard ads, door-to-door sales, telephone cold-calling, print directories, coupon mailers
Direct mail, radio ads, trade shows, telemarketing, in-store demos
Email blasts, TV commercials, store signage, newspaper inserts, in-person events
Retargeting, content marketing, influencer marketing, snack videos, native advertising
Which of the following is given as an example of how a thief might commit card fraud?
Hacking the retailer's loyalty program only
Using a gas station skimmer or copying card numbers
Posting card info on social media for safekeeping
Asking the bank to freeze the account voluntarily
Why are people more likely to overspend when they don't pay with cash?
Using cards makes people forget the price of items
Cash purchases are always recorded so people spend less
Digital payments always charge extra fees that encourage more buying
Cash is tangible; when you spend it you have less of it in your wallet
How does having a budget help avoid traps of digital marketing?
A budget makes retail websites stop retargeting you
A budget prevents you from spending more than you have available for the month
A budget guarantees discounts on advertised items
A budget ensures you will see fewer ads online
Which of these is listed as a tactic wise spenders use before making a purchase?
Save for the short term
Only buy items on impulse to get deals
Avoid all social activities to save money
Never use credit cards under any circumstance
A concise guide to how digital marketing and payment tech influence spending, plus practical steps to budget, avoid fraud, and become a wise consumer.
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