Flashcards in this deck (20)

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  • temper sb's expectation


    Make expectations more moderate/realistic; reduce intensity. 1) We tried to temper investors’ expectations after the quarterly numbers came in.بعد از اعلام ارقام فصلی، سعی کردیم انتظارهای سرمایه‌گذاران را تعدیل کنیم. Temper your expectations—this update fixes a few bugs, but it’s not a complete redesign. >انتظارت را تعدیل کن—این به‌روزرسانی چند باگ را رفع می‌کند، اما بازطراحی کامل نیست. The coach tempered the team’s expectations by reminding them how strong the opposition is.<br><span مربی با یادآوریِ قدرتِ حریف، انتظارهای تیم را تعدیل کرد.

    phrase verb media_and_political_expressions collocation
  • saturate public discourse


    Fill/dominate public discussion so thoroughly it’s hard to avoid.

    ) The scandal saturated public discourse for weeks, pushing policy debates off the front pages.

    این رسوایی هفته‌ها گفتمان عمومی را اشباع کرد و بحث‌های سیاستی را از صفحهٔ اول کنار زد

    AI tools have already saturated public discourse, but the rules around them are still unclear.

    The campaign tried to saturate public discourse with simple slogans that could be repeated quickly

    phrase verb media_and_political_expressions collocation
  • prelude


    An introduction/early event that comes before and prepares for something bigger.

    1) The leaked report was a prelude to months of investigations.

    2) The warm-up speeches were a prelude to the main keynote

    3) In the album’s opening prelude, the melody hints at what’s coming.

    noun media_and_political_expressions formal
  • conspicuous absence


    A very noticeable absence because someone/something was expected to be present. غیبتِ چشمگیر؛ به‌طور چشمگیری غایب

    ) Her conspicuous absence from the meeting raised questions.

    ) The report’s conspicuous absence of layoff data undermines its credibility.<

    phrase noun descriptive media_and_political_expressions
  • rhetorical groundwork


    زمینه‌سازیِ گفتمانی/خطابی؛ مقدمه‌چینیِ تبلیغاتی

    1) Officials spent weeks laying the rhetorical groundwork for a tough budget.

    مقامات هفته‌ها وقت گذاشتند تا برای بودجه‌ای سخت زمینه‌سازیِ گفتمانی کنند

    Before announcing layoffs, management laid the rhetorical groundwork by emphasizing “efficiency” and “restructuring.”پیش از اعلام تعدیل نیرو، مدیریت با تأکید بر «بهره‌وری» و «بازسازمانی» زمینه‌سازیِ گفتمانی کرد.

    phrase noun media_and_political_expressions collocation
  • candor


    The quality of being open, honest, and sincere; frankness صراحت؛ رک‌گویی.

    ) I appreciate your candor—it’s better to hear the truth now.

    2) Her candor about the project’s risks helped the team plan realistically

    صراحتِ او دربارهٔ ریسک‌های پروژه کمک کرد تیم واقع‌بینانه برنامه‌ریزی کند

    noun psychology_and_attention_terms formal emotion
  • justificatory drumbeat


    A steady, repetitive stream of messages/arguments meant to justify an action (often controversial,

    طبلِ توجیه‌گر؛ موجِ توجیهیِ پی‌درپی

    1) In the weeks before the vote, a justificatory drumbeat ran through every press briefing

    در هفته‌های قبل از رأی‌گیری، موجی توجیهیِ پی‌درپی در تمام نشست‌های خبری تکرار می‌شد

    2) The justificatory drumbeat focused on security, while avoiding the economic costs.

    طبلِ توجیه‌گر روی امنیت تمرکز داشت، اما از هزینه‌های اقتصادی حرفی نمی‌زد

    3) When criticism grew, the party turned up the justificatory drumbeat on social media..

    phrase metaphor media_and_political_expressions collocation
  • monopolize media oxygen


    Take up most of the media’s attention so other topics/voices get little coverage.

    1) The celebrity’s divorce news monopolized media oxygen for days

    phrase verb metaphor media_and_political_expressions
  • steal the limelight


    Get more attention than anyone/anything else in a situation.

    1) The rookie stole the limelight with a stunning last‑minute goal.

    2) Her joke was meant to lighten the mood, not to steal the limelight

    idiom verb media_and_political_expressions metaphor
  • political bandwidth


    The time/attention/capacity political leaders/institutions have to focus on an issue.

    1) After the earthquake, the government had little political bandwidth for tax reform.

    2) The scandal consumed political bandwidth that could have been used to negotiate

    phrase noun media_and_political_expressions metaphor
  • acclimate sb to


    Help someone adapt to a new climate/environment/situation/routine.

    1) New employees need time to acclimate to the company’s culture.

    زمان نیاز دارند تا به فرهنگ شرکت خو بگیرند.

    2) The trainer acclimated the athletes to the altitude before the tournament.

    3)) She moved slowly, trying to acclimate her son to the new school.

    phrasal_verb verb psychology_and_attention_terms collocation
  • sloppy


    ی‌دقت

    1) The report was sloppy—missing dates, sources, and even page numbers.

    2) A sloppy handover caused mistakes in the next shift.

    3) He showed up in a sloppy T‑shirt, which looked out of place at the event.

    adjective descriptive common
  • half-measured


    Halfhearted/insufficient; not forceful enough to solve a problem

    نیم‌بند؛ نصفه‌نیمه؛ نیمه‌کاره

    1) The company issued a half-measured apology that avoided responsibility.<

    2) Half-measured reforms often disappoint both supporters and critics.

    adjective descriptive formal
  • psychology


    psychology

    noun psychology_and_attention_terms academic
  • psychological


    The scientific study of how the human mind works and how it influences behavior

    adjective psychology_and_attention_terms academic
  • take a toll on sb


    Cause gradual harm/damage/exhaustion, especially over time.

    روی کسی/چیزی اثر منفی گذاشتن؛ کسی را فرسوده کردن؛ آسیب وارد کردن

    1) Years of night shifts took a toll on his health.

    سال‌ها شیفت شب روی سلامتی‌اش اثر منفی گذاشت و او را فرسوده کرد

    2) The long negotiation took a toll on morale

    مذاکرهٔ طولانی روحیه را فرسوده

    کرد

    3) Caring for a sick relative can take a toll on caregiver.

    پرستاری از یک خویشاوند بیمار می‌تواند مراقبان را فرسوده کند

    idiom verb psychology_and_attention_terms collocation
  • punctured


    Pierced with a small hole; figuratively, suddenly reduced/deflated (e.g., punctured optimism).

    1) A punctured tire forced us to pull over.

    لاستیکِ سوراخ‌شده مجبورمان کرد کنار بزنیم

    2) Her confidence was punctured by the harsh feedback.

    اعتمادبه‌نفسش با بازخوردِ تند ترک برداشت و فروکش کرد

    3) The headline punctured the earlier optimism about the deal.

    آن تیتر خوش‌بینیِ قبلی دربارهٔ توافق را از بین برد.

    adjective descriptive metaphor
  • fragmented


    Broken into many small parts; scattered and not unified (often negatively).

    1) The opposition is fragmented, so it struggles to agree on a strategy.

    اپوزیسیون پراکنده است، برای همین برای توافق بر سرِ یک راهبرد مشکل دارد

    2) Our data is fragmented across five systems.

    داده‌های ما بین پنج سیستم تکه‌تکه و پراکنده است

    adjective descriptive media_and_political_expressions
  • rapt attention


    Very focused interest; complete attention.

    1) The audience listened with rapt attention as she described the rescue.

    2) He watched the demonstration with rapt attention, taking notes the whole time

    phrase noun psychology_and_attention_terms collocation
  • word of the day: tail


    1) The dog wagged its tail when it saw him

    2) Some lizards can drop their tail to escape predators

    3) The plane’s tail was damaged in the storm

    noun vocabulary common
Appunti di studio

Overview

Concise definitions and usage notes for common English phrases and words found in media, politics and psychology contexts. Focused examples, register notes, and collocations to help remember and use each item correctly.

Media & political phrases

  • temper someone’s expectations
  • Meaning: reduce or moderate what someone expects.
  • Use: often used with a direct object (temper expectations, temper someone’s expectations).
  • Example: The report will temper investors’ expectations about growth.

  • saturate public discourse

  • Meaning: fill conversations and media coverage so the topic dominates.
  • Register: formal/journalistic; often used critically.
  • Example: The scandal saturated public discourse for weeks.

  • prelude

  • Meaning: an action or event that comes before and leads to something else.
  • Collocations: a prelude to, serve as a prelude.
  • Example: The early protests were a prelude to larger demonstrations.

  • conspicuous absence

  • Meaning: an absence that is obvious and surprising.
  • Example: His conspicuous absence from the meeting raised questions.

  • rhetorical groundwork

  • Meaning: language or arguments prepared to shape opinion before action.
  • Example: The speech laid the rhetorical groundwork for the policy.

  • justificatory drumbeat

  • Meaning: repeated messages intended to justify an action or policy.
  • Note: metaphorical; implies steady, rhythmic repetition.
  • Example: There was a justificatory drumbeat in the press defending the decision.

  • monopolize media oxygen

  • Meaning: dominate media attention so little room is left for others.
  • Note: "media oxygen" is metaphorical for attention or airtime.
  • Example: The celebrity’s scandal monopolized media oxygen all month.

  • steal the limelight

  • Meaning: attract more attention than others.
  • Example: The young actor stole the limelight at the premiere.

  • political bandwidth

  • Meaning: the capacity (attention, time, resources) of politicians or institutions.
  • Use: often metaphorical; countable or uncountable depending on context.
  • Example: The crisis consumed the administration’s political bandwidth.

  • acclimate someone to...

  • Meaning: gradually get someone used to a new situation.
  • Grammar: acclimate sb to + noun/gerund.
  • Example: Teachers should acclimate students to online learning.

Psychological & attention terms

  • candor
  • Meaning: frankness or openness; truthfulness in speech.
  • Register: neutral to formal; positive connotation.
  • Example: I appreciated her candor about the risks.

  • psychology / psychological

  • Psychology: study of mind and behavior; also refers to mental state.
  • Psychological: adjective describing mental or emotional aspects.
  • Examples: She studied psychology in college. / The decision had psychological effects.

  • rapt attention

  • Meaning: completely absorbed or fascinated attention.
  • Example: The audience listened with rapt attention.

  • take a toll on someone

  • Meaning: cause harm, damage, or stress over time.
  • Grammar: take a toll on + someone/something.
  • Example: The long campaign took a toll on her health.

Descriptive adjectives and states

  • sloppy
  • Meaning: careless, untidy, or lacking precision.
  • Example: His sloppy notes made studying harder.

  • half-measured

  • Meaning: not fully thought through; tentative or incomplete.
  • Note: hyphen used when functioning as a compound adjective.
  • Example: The proposal was half-measured and faced criticism.

  • punctured

  • Meaning: literally pierced; metaphorically, something deflated or undermined.
  • Example: The report punctured the campaign's claims.

  • fragmented

  • Meaning: broken into parts; lacking cohesion.
  • Example: The discussion was fragmented across many platforms.

Usage tips & collocations

  • Verbs and prepositions to remember:
  • temper expectations / temper someone’s expectations
  • acclimate someone to something
  • take a toll on someone/something
  • steal the limelight (no preposition)

  • Tone and register:

  • Terms like "saturate public discourse," "rhetorical groundwork," and "political bandwidth" are common in journalism and academic writing.
  • Words like "candor," "sloppy," and "rapt attention" are neutral and appear in both spoken and written English.

  • Metaphors:

  • "Media oxygen" and "drumbeat" are figurative; explain them if audience may not know the metaphors.

Word of the day: tail

  • Noun meanings: the rear part of an animal or object; a following or aftermath.
  • Example: The plane’s tail; the story left a long tail of consequences.
  • Verb meanings: to follow someone secretly; to add a tail or follow.
  • Example: The detective tailed the suspect.
  • Collocations: tail off (gradually decrease), tailgate (follow very closely).

Quick practice exercises

  1. Replace the underlined phrase with one from these notes: “The scandal dominated news coverage for days.” → The scandal saturated public discourse.
  2. Correct the sentence: "The campaign took a toll her." → "The campaign took a toll on her."
  3. Make a sentence: use "acclimate someone to" + a gerund.

Memory aids

  • Group items by context: media/politics vs psychology vs descriptions.
  • Remember metaphors: "media oxygen" = attention, "drumbeat" = repeated messaging.